Aaron Marcus workshop agenda

User-friendly interface development

How to make it effective when the end-user related information is scarce.
February 15th, 2008
09:00 – 09:30
09:30 – 09:45
Lecture 0: Introduction. Participants and trainer introduction. Training overview.
09:45 –

Lecture 1: Why is user interface important?

Development of the user-friendly interface directly affects customer satisfaction at the end of the day. This lecture is an expert overview of the user-friendly interface design, presentation of the best practice leading to success. Special attention will be paid to the issues of user adaptation, fast understanding and ease of use. Lecture subjects:
  • Usability
  • User-centered design
  • User-experience design
  • ROI in usability
11:00 – 11:30
Coffee break

Lecture 2: Meeting user expectations by analyzing the needs / UI purposes

Use interfaces often fail due to the fact that they were developed according to only technical and functional specifications without user involvement. The lecture will explain how to make the user a central figure of the design process in such a way that technical and functional specifications were significantly and comfortably reflected in user interface.

Hands-on task 1: User modeling

Hands-on task 2: Tasks analysis

13:00 – 14:00

Lecture 3: Is your user interface handy? How do you know this?

Design without trustworthy end-user related information is highly risky because false perceptions about the user needs and behavior may result in bad usability. This lecture will present user testing methodology that is aimed at helping to build a user-friendly design.
  • Who should be tested?
  • What should be tested?
  • When should testing be done?
  • How should usability testing be done?
15:30 –
Coffee break

Lecture 4: What if they speak another language?

Successful products

which start as local can often travel over the borders of the country or region due to their spreading. Products / services that were not initially designed for multi-national and multi-lingual use cannot be easily adjusted. This lecture will deal with the problems of software development for product adaptation for different countries and cultures.
  • User interface globalization instructions
  • Localization and internationalization

Lecture 5




Lecture will provide an overview of the Web 2.0 sites features and peculiarities of Web 2.0 sites in the USA, Japan, Korea, Taiwan.

Final discussion and closing.

Duration: 8 hrs.
Each participant will receive a certificate signed by Aaron Marcus together with handouts.
Simultaneous translation.
+380 (44) 458 1753


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