Why they chose Ukraine for IT outsourcing? Customer References
July 16, 2011
Berlingske Media, Denmark
Berlingske, the oldest Danish media house with a 262-years history, moved a substantial part of its software development to Kiev, Ukraine, in 2010. Jesper Bagger, Project Director at Berlingske Media, shares background of his decision to outsource to Ukraine.
So, why did Berligske actually choose Ukraine and not India or Latin America for its external development?
Jesper says there were several decisive factors. One of them was that when you choose to establish and manage an outsourced team, you should be ready to move quickly to the location. Flights from Copenhagen to Kiev are much shorter and cheaper than to the offshore locations. Another reason was that the company wanted to keep its outsourced operations close to Denmark. And overall, the mentality of the Ukrainians, especially those residing in Kiev, is almost the same as in Denmark.
Chartsnow, UK
Christophe Lemoine, chief technology officer at UK-based mobile application company Chartsnow, outsourced its development work to the Ukraine several years ago, and agrees that a collaborative approach is the only way to succeed. Lemoine spends around 70% of his time in the country overseeing project work.
“Originally I was completely against the idea of going out of Switzerland [where I was based at the time], as I’d heard so many stories about projects going wrong. But as the company was starting up, nearshoring provided the best value for money with our limited resources.”
Lemoine says he decided against developing in Asia because he wanted people who shared a similar culture and were based nearby. Instead he opted for the Ukraine. “Including transport costs, we spend nearly half of what we would back home for these services,” he said.
“Originally I was completely against the idea of going out of Switzerland [where I was based at the time], as I’d heard so many stories about projects going wrong. But as the company was starting up, nearshoring provided the best value for money with our limited resources.”
Lemoine says he decided against developing in Asia because he wanted people who shared a similar culture and were based nearby. Instead he opted for the Ukraine. “Including transport costs, we spend nearly half of what we would back home for these services,” he said.


