Software and IT Services in the European Union Market Survey (2008)
This survey has been prepared according to the project Terms of Reference (page 20, section 4.2.1, activity No 7). which state that: “The Consultant shall conduct market research in the appropriate EU countries for the identification of niches to be occupied by Ukrainian SME”. The tender for the project and the Inception Report, presented to the Steering Committee on 11 December 2007 and 18 January 2008, outlined our concept of the market survey for the three sectors selected for the project support: IT services, woodworking & furniture, machinery & equipment. The purpose of this survey is to assist the small and medium-sized exporters of
software (related) services and IT services from Ukraine interested in entering or strengthening a position in EU markets, through:
- providing information on developments of the IT sector in the EU,
- identifying market opportunities and potential competitors,
- indicating strategies to enter the market and develop commercial links with the EU partners.
This document is a reference tool. The Centre for Promotion of Imports from developing countries (CBI) has been the main source of information for this survey. The Ukrainian IT companies will need to do their own in-depth research to determineif the EU is the suitable market and which country or countries are the most promising. Useful sources of information for an in-depth study are provided in Annex I to this survey.
Software and IT Services in the European Union Market Survey (2008)
