Internet marketing synopsis from the Provectus’ Ecommerce department

The Ecommerce department at Provectus helps online businesses grow by using advanced mobile and web optimization solutions. We know how to find ecommerces’ hidden money and turn them into profits. We hunt for these by using traditional and innovative internet marketing solutions. Here are some basic reasons for ecommerce profit loss:

• Potential customers cannot discover the online shop – caused primarily by ineffective PPC and SEO management.
• Websites and mobile apps are not convincing enough to turn visitors into customers – in this case usability testing and intelligent KPI analytics help to improve conversions.
• Visitors and customers don’t come back to the online shop – omni-channel retail, software integrations, usability improvements, email marketing and many other solutions bring considerable results in increasing customer brand loyalty.

In order to find gaps in web and mobile commerce, it is important to understand customers’ shopping experience. It’s vital to clearly know why people click, buy, and then continuously return. For this we implement researches and make decisions based on trustworthy data. With the traditional services we define analytics as a tool for finding gaps in digital marketing and conversion optimization. Traditional services:

• Search Engine Optimization;
• Pay Per Click management;
• Display Ads;
• Retargeting;
• Design and Usability Testing;
• A/B and Multivariate Testing;
• Business Intelligence;
• Others.

However, traditional internet marketing services (SEO, PPC, Usability testing) only explain and improve situations, whereas Big Data services can help ecommerce businesses lead with innovative solutions. In this case, analytics is defined as a new service with various modeled algorithms that can predict customer behaviour. Ecommerce innovations:

• Big Data Opportunities

Imagine a typical supermarket. It has many departments with different product categories so that visitors can easily find what they want. It has varying sections – bakery, beverage, milk, meat, seafood and so on. Traditionally, on the way to beverages to get a bottle of wine a customer is tempted to grab something else like cheese, fruits and so on. Afterwards, the customer may wonder about the unplanned purchase, the marketer – satisfied about a job well done.

The same goal can be achieved in online sales. The visitors can easily get what they want because of successful keyword match or user interface design. The main difference and advantage is that the displayed content’s highly personalised.

How can that be done? – Using Big Data it is possible to create specific algorithms for the dynamic merchandising, pricing, cross-sales and up-sells business models.

In the supermarket example, a visitor passes other departments on the way to his intended department.

With the online shopping experience a visitor demands a product to be shown right away. As a result, the website / app displays personalized content for each visitor and maximizes online sales by showing relevant information plus interesting discounts, cross sales and so on.

• Omni-Channel Retail

  Additionally, Ecommerce Department provides software integration opportunities and qualified teams of web and mobile developers.

  What is an omni-channel and how can it help to boost online sales? – It is about cross platform or multi-device shopping experiences.

  The simple example is when a customer starts the purchasing journey on a mobile device and ends on a desktop. In this case, ecommerce businesses synch customer accounts among all platforms.

Source: Provectus